Tracie Franklin

SENIOR Whiskey & COCKTAIL Educator

Tracie Franklin has been a whiskey professional for over a decade, during which time she has studied with the best teachers in the whiskey community, worked at distilleries in the US and Scotland, and interned with legendary distillers.

Today, Tracie is the first apprentice of the Nearest & Jack Advancement Initiative, a joint project of Jack Daniels and Nearest Green Distillery to increase diversity in the American whiskey industry. She previously served as the national ambassador for Glenfiddich, and was the Co-Founder and Director of Education for Whersky, an educational events company dedicated to diversity and inclusion in the whiskey industry.

In 2020, Tracie ranked among the Top Ten Ambassadors in the US by Tales of the Cocktail, and was awarded the Icons of Whisky award for “Best Scotch Whisky Ambassador” by Whisky magazine.

With a background in both theater and business, Tracie brings a unique skill set to this role, where her adaptability, storytelling, and passion bring whiskey to life for people of all backgrounds and interest levels.